TOUR CONTROL
Tour Pacing Intelligence
Live, Learning, Defensible
Predict every market’s sell-through. Tier them by risk. Allocate media budget where it actually moves the needle. The model recalibrates as shows play — so the tour gets sharper, not staler.
Live Dashboard
See Every Market at a Glance
01 — Live Recalc
Drop in new data.
See the impact in seconds.
The flight plan dashboard ships with a built-in upload widget. Drag in any updated wrap — daily, weekly, end-of-week — and the model recalculates predictions, re-tiers markets, and surfaces a diff summary before anything is committed. Click apply, and the new state persists for the whole team.
- Drag-and-drop any promoter format. Parsing is automatic.
- See tier changes, biggest movers, and budget deltas before you apply.
- Every upload is versioned in an audit trail you can scroll back through.
02 — Prediction Engine
Forecast every market’s
final sell-through.
A blended velocity-and-multiplier model projects where each market lands on show day. Recent sales velocity is weighted heavier than long-term average. Days-out multipliers from your benchmark leg correct for the show-week surge that flat-line projections always miss. Every prediction comes back with a confidence score.
- Days-out pacing curves built from D-90 through D-0.
- Confidence scoring — high / medium / low per market.
- Velocity gap calculation flags shows where the math just doesn’t close.
03 — Media Allocation
Defensible spend,
market by market.
Every market gets a budget recommendation tied to its predicted gap to sellout. Compare two cost-per-ticket scenarios side by side — typically $3 and $5 — and see exactly where the money should land. Rolled-up totals at the top, surgical detail per row, no spreadsheet wrestling required.
- Two CPT rates compared per market in one view.
- Tiered recommendations — Green markets get insurance spend, Red markets get the hammer.
- Velocity-gap check — if the math doesn’t close, it surfaces a downsize conversation.
04 — Self-Calibration
The model gets smarter
with every show.
Once three or more shows on a leg have played, TOUR CONTROL uses them as in-tour benchmarks to recalibrate predictions for everything still on sale. Played shows share audience, pricing, and promoter patterns with upcoming ones — so the longer the tour runs, the tighter the forecast gets. Mean absolute error and bias are tracked across every prediction snapshot.
- In-tour calibration kicks in automatically once enough shows play.
- MAE and bias tracked per snapshot — provenance trail you can audit.
- Tier thresholds and surge multipliers tune themselves to your tour’s shape.
Platform Features
Everything You Need to
Sell Out Every Market
From raw promoter wraps to executive narrative, TOUR CONTROL covers the full pacing pipeline — and keeps learning while the tour runs.
Universal Pacing Parser
Drop in daily wraps, weekly summaries, agency exports — any promoter format. We normalize it into a single pacing timeline per market.
Predictive Sell-Through Model
Blended velocity + benchmark multiplier model with a tunable show-week surge factor. Built for the way live tours actually sell.
Market Tiering & Risk Scoring
Every market is tiered Green / Yellow / Orange / Red automatically — so you know exactly where the tour needs help.
Per-Market Budget Allocation
Gap-to-sellout calculations at multiple cost-per-ticket rates produce defensible, line-item media recommendations.
Live Upload + Recalc
Drag in an updated wrap. The dashboard recalculates predictions, surfaces a diff, and persists for the whole team in one click.
Self-Calibrating Forecast
Once shows play, in-tour data feeds back into the model. Every snapshot tightens MAE and corrects bias automatically.
Prediction Accuracy Tracker
A dedicated accuracy page tracks MAE, tier accuracy, and prediction bias across every tour you’ve run.
AI Executive Overview
A plain-English readout of the tour state — risks, wins, what to do next — generated per flight plan and cached per snapshot.
Competing Show Scan
On any market, run a scan for nearby competing shows by date, genre, and venue radius — surface them with a threat-level rating.
Interactive Tour Map
Mapbox-powered routing with tier-colored pins, pulsing risk indicators, and click-to-inspect market details.
Branded Alert Emails
Tier downgrades, velocity stalls, and show-week urgency triggers send branded alerts via Resend the moment data changes.
Versioned Update History
Every upload is captured in an audit trail. Scroll back through every state the tour’s been in and reconstruct the why.
Team Workspace
Multi-org access with role-based RLS, member invites, and an org switcher. Run multiple labels or rosters from one login.
Excel + PDF Export
Every flight plan exports to a fully-formatted Excel workbook and a branded PDF — for the team, the artist, the promoter.
Password-Gated Dashboards
Each flight plan can be gated with a shared team password on top of magic-link auth. Full access control built in.
How It Works
From Raw Data to
Precision Budgets
Upload Any Wrap
Drop in ticket counts in any promoter format. Daily, weekly, end-of-week — we parse it all into one normalized pacing timeline.
Run the Model
Velocity extrapolation plus benchmark multipliers forecast every market’s final sell-through, with confidence scoring per row.
Get the Flight Plan
Tiered market overview, interactive map, AI executive read-out, and per-market media budgets at two CPT rates — ready to share.
Recalibrate as Shows Play
Drop in fresh wraps anytime. Predictions update live, alerts fire to the team, and the model self-tunes off your played shows.
Why TOUR CONTROL
Built for Tour Marketing Teams
Eliminate Guesswork
Data-driven predictions replace gut feelings. Know exactly which markets need support and how much to spend.
Save Hours Every Week
Automated parsing and live recalc means no more wrestling with mismatched promoter spreadsheets.
Maximize ROI
Allocate media dollars where they’ll actually move tickets. Stop blanketing markets that are already there.
Keep the Whole Team Aligned
One shared dashboard, real-time data, automated alerts, audit-ready history. Everyone sees the same picture.
Ready to Take Control
of Your Tour?
Get in touch to see TOUR CONTROL on a tour you actually care about. We’ll run a flight plan against your last leg and walk you through what the model would have done differently.